5 Ways You Can Start Showing Up More Confident In Your Brand Identity
It’s no secret that confidence is key to creating a great business (and a great life). People are looking to see if you are sure of your abilities before they will trust you with their time and money.
Are you ready to start showing up more confident in your brand identity? Here are five ways you can get started today:
1. Invest in yourself
2. Define your ideal client.
3. Get clear on your offer.
4. Develop a strong visual identity.
5. Be yourself—confidence comes from within.
By taking the time to work on these five areas, you'll be well on your way to creating a strong, confident brand identity that will attract your ideal clients. Keep reading to learn more about each of these tips.
1. Be Willing to Invest in Yourself
If you want to be taken seriously as a business, you have to be willing to invest in yourself. This means directing time, energy, money, and thought into building your brand. This means having the best visual imagery, and being aware of how it will benefit your brand. The more consistently your business shows up, the more confident you will appear to potential clients.
“If you can’t love yourself, how in the hell you gonna love somebody else?”
2. Define Your Ideal Client
One of the best ways to show up more confident in your brand identity is to define your ideal client. When you know who you're trying to reach, it's much easier to create content and make decisions that will appeal to them. Spend some time thinking about who your ideal client is and what they're looking for. Once you have a good understanding of that, you can start creating content that will speak directly to them because you will know how you can best serve them!
Take some time to research their demographics, interests, concerns, and needs; the more information you have about them, the better equipped you’ll be to speak directly to them. Additionally, regular interaction with your audience (whether that’s through social media or email marketing) will help prevent any awkwardness or uncertainty when engaging with them—after all, they’re not just faceless strangers, they’re people you interact with on a regular basis! Hopefully, these will be people who are a pleasure for you to work with — because they are your ideal client!
3. Get Clear on Your Offer
What are you offering potential clients? This is an important question to answer because it will determine how you position yourself in the market and who your ideal clients are. Take some time to think about what services or products you offer and how they benefit your clients. Knowing your own brand offerings with certainty, will allow others to feel sure of you & ensure that you are delivering on your clear promises.
4. Develop a Strong Visual Identity
Your visual identity is how people perceive your brand when they see it for the first time. It includes elements like your photography, logo, color scheme, and typography. Creating a strong visual identity is important because it will help people recognize and remember your brand. If you're not sure where to start, there are plenty of resources (like this one) that can help you develop a visual identity for your business.
Visual identity also needs to have consistent messaging, you don’t want your potential clients to have to work too hard to understand who you are or what you do. The energetics behind beautiful, unique imagery, help people to get a sense of your business & whether you are right for them.
5. Be yourself—confidence comes from within.
This may seem like common sense but it bears repeating: confidence comes from within. So instead of trying emulate someone else or put on a persona that isn’t really who you want to be or attract, focus on creating the best version of yourself. Determine your VALUES as an individual and as a business. A really beautiful resource for finding is this value sorting exercise. I’m not going to lie, I was given this resource in a therapy session and it has made a world of difference to how I approach a variety situations in life, seriously. Knowing my values as an individual and my business values helps me in moments of indecisiveness or when I’m feeling a lack of confidence in moving forward. Checking out my “most important” values list allows me to decide the best option to keep aligned with who I want to be.
Not being sure of what you want creates confusion. And when we try too hard to be someone we aren't, it shows. The best way to show up confidently in front of others is by simply deciding the absolute best things about you and focusing on nurturing these aspects of you. When you are the best version of you - you will attract what you want to see. So start by being yourself. Relax, take a breath, and let yourself be free to be you instead of trying too hard to figure out how to be like your competition.
“Mental Note: Take the Risk!”
These five tips will help you show up more confident in your brand identity so you can attract more of your ideal clients. By taking the time to work on these areas, you'll be well on your way to creating a strong foundation for your business that will set you up for success now and in the future! By being willing invest in yourself, having a solid message through visual imagery, knowing your worth, and being prepared, you can radiate confidence and attract new clients who are looking for YOU!
